Fundsmith is focused on delivering superior investment performance at a reasonable cost. We apply exacting standards to potential investments to produce a portfolio of resilient businesses with excellent performance. Minimising the costs we incur on behalf of our customers in implementing our strategy also sits at the heart of our philosophy.

Fundsmith Emerging Equities Trust, or FEET as we like to call it, will be invested using the same strategy as the Fundsmith Equity Fund but with one added dimension: the companies invested in by FEET will have the majority of their operations in, or revenue derived from, Developing Economies and will provide direct exposure to the rise of the consumer classes in those countries.